Effective Date: 15 October 2026
Brand reference: Atiras — A Brand of Paliwal Dairy Farm. This policy is intended for the Atiras website and mobile application.
1. Introduction
This Privacy Policy explains how Atiras (“Atiras”, “we”, “our” or “us”), a dairy brand associated with Paliwal Dairy Farm, may collect, use, disclose, and protect personal data when you use our website, mobile application, or related services (collectively, the “Platform”). We aim to handle personal data transparently and only for specified purposes. This policy should be read together with any notices shown when you create an account, place an order, enable a device permission, or use a particular feature.
2. Information
We May Collect Depending on the features you use, we may collect the following categories of information:
Account and contact information: name, mobile number, email address, and account identifiers.
Order and delivery information: products ordered, order history, delivery address, delivery instructions, and relevant customer-service communications.
Payment information: payment status, transaction reference, and limited payment-related details provided by a payment provider. Card, UPI, or banking credentials should be processed by the relevant payment provider; Atiras should not collect or store them unless its actual payment setup requires this and appropriate safeguards are in place.
Device and usage information: device type, operating system, app/browser details, approximate usage events, diagnostics, and log information generated when you use the Platform.
Location information: location data only if the relevant feature requests permission and you grant it, or if you provide a location such as a delivery address or PIN code.
Cookies and similar technologies: on the website, cookies or similar tools may be used for essential functions, preferences, security, and traffic measurement, depending on the tools actually enabled.
3. How We Use Information
We may use personal data, where applicable and permitted, to create and manage accounts; accept, process, fulfil, and deliver orders; send order, payment, delivery, service, and support updates; respond to questions and complaints; process refunds or resolve disputes; maintain Platform security and prevent fraud; improve the Platform and customer experience; understand service usage and diagnose technical problems; send marketing messages where permitted and provide a way to opt out; and meet applicable legal, accounting, tax, and regulatory obligations.
We will not use personal data for a materially different purpose without providing the notice or obtaining the consent required by applicable law.
4. Legal Basis, Notice and Consent
Where consent is required, Atiras should provide a clear notice describing the personal data collected and the purpose for each use, and obtain consent before processing. You may withdraw consent through the method provided in the Platform or by contacting us. Withdrawal does not affect processing already carried out lawfully before withdrawal and may mean that a feature or service can no longer be provided.
Some information may be needed to fulfil an order or provide a feature you request. If you choose not to provide it, we may be unable to complete that order or provide that feature.
5. How We Share Information
We do not intend to sell or rent personal data. We may share relevant information with service providers that help operate the Platform and fulfil your requests, such as hosting and technology providers, payment gateways, customer-support tools, analytics providers, messaging services, and delivery partners, but only as appropriate for their assigned functions.
We may disclose information where required by law, lawful request, court order, or to establish, exercise, or defend legal claims; or in connection with a business restructuring, merger, or transfer, subject to applicable safeguards. The actual providers used by Atiras should be listed or described accurately before publication.
6. Cookies, Analytics and App Permissions
The website may use cookies or similar technologies to keep the Platform working, remember preferences, protect accounts, and measure performance. You can manage cookies through your browser settings; disabling certain cookies may affect functionality.
The mobile app may request permissions such as location or notifications only where required for a feature. You can manage permissions through your device settings. This wording must be updated if the app requests other permissions or uses advertising, attribution, or analytics SDKs.
7. Data Security
We use, and expect our service providers to use, reasonable technical and organisational safeguards appropriate to the personal data being handled. No website, app, transmission, or storage system can be guaranteed to be completely secure. Access to personal data should be limited to people and providers who need it for legitimate operational purposes.
8. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, accounting and legal compliance, fraud prevention, and dispute resolution. Retention periods depend on the type of information and applicable requirements. When information is no longer needed, it should be deleted or de-identified where appropriate and technically feasible.
9. Your Choices and Rights
Subject to applicable law, you may request information about the personal data associated with you, request correction or updating of inaccurate data, request deletion where permitted, withdraw consent for consent-based processing, and raise a grievance about our handling of personal data.
You may opt out of promotional emails or messages using the unsubscribe option where available or by contacting us. Essential service messages about an order, payment, account security, or delivery may still be sent.
We will verify requests where reasonably necessary and respond in accordance with applicable law. Certain records may need to be retained where required by law or for legitimate legal claims.
10. Children's Privacy
The Platform is intended for people who can lawfully use the services and place orders. Atiras should not knowingly process children’s personal data except in accordance with applicable Indian law and any required verifiable parental consent or other safeguards. If you believe a child’s personal data has been provided improperly, contact us so we can review the matter.
11. Third-Party Services and Links
The Platform may link to third-party websites or use third-party services, such as payment or delivery providers. Their privacy practices are governed by their own notices. Please review those notices where relevant. Atiras is not responsible for third-party privacy practices outside its control.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, data practices, or legal requirements. The revised policy will be posted on the Platform with an updated effective date. Where required, we will provide additional notice or seek consent for the relevant changes.
13. Contact and Grievances
Privacy contact / Grievance contact: 9460116755
Business / legal entity name: [Confirm the legal name operating Atiras]
Address: 249, Ganesh nagar, Payada, University road, Udaipur(Raj.)
Email: [email protected]
Phone: 9460116755
Please describe your request clearly and include enough information for us to locate the relevant account or order. Do not send passwords, full card details, or other unnecessary sensitive information.
14. Important Publication Notes
This draft is adapted from the supplied reference policy for Atiras and uses only the business context currently known. Before publishing, Atiras must confirm the legal entity and contact details, actual website/app technologies and permissions, payment and delivery providers, marketing practices, data retention periods, and any account deletion process. Remove any statement that does not match actual practice. This document is a practical drafting aid, not legal advice or a certification of compliance. Have an Indian privacy lawyer review the final version against Atiras’s actual data flows and the provisions in force when it is published.